Banish Shades of Grey From Your Email Program With Informative, Useful Content
Competition for subscriber mindshare is fierce. It starts with getting into the inbox, which requires a good sender reputation and a file of active and engaged email subscribers. However, reaching the...
View ArticleThe Law of Inactivity: What Not to Do With Non-Responders
Inactivity is inevitable. It’s kind of like email marketing’s version of the Laws of Motion. What goes up must come down. While the desired goal is to have as few inactive subscribers as possible,...
View Article4 Easy Questions: Understanding Engagement to Survive and Thrive in Email and...
A colleague of mine shared a great article about employee engagement based on a recent Gallup study of 1.4 million employees across 192 companies, and I couldn't help but be struck by the similarity...
View ArticleDon’t Let Holiday Hysteria Harm Your Email Program in 2014
It’s the email marketing equivalent of a crash diet. Every year, we work with clients who are experiencing the repercussions of mistakes made during the all-important holiday shopping season. They’re...
View ArticleMore is Good: Tips for Creating Triggered Product Reviews That Drive...
When I think of what email marketers really want, I’m tempted to paraphrase Gordon Gekko from the movie “Wall Street,” substituting “greed” for “more.” More is good. Marketers want customers to...
View ArticleIs Your Email All In? Join Return Path in Vegas to Learn Why the Odds Could...
If you don’t know your sender reputation, you could be gambling with the future success of your email program. Sender reputation is the primary factor determining inbox placement, a fundamental metric...
View Article10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion
With heart-shaped candy boxes and over-sized teddy bears taking over store shelves just as soon as the holiday decorations came down, the abundance of pink and red baked goods on display, a constant...
View ArticleGmail Leads the Charge: Email Marketers Could Be in for another Wild Ride in...
If you’re like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe or frenemy. After all, last years’ roll out of the Tabbed Inbox is likely still fresh in your...
View ArticleTesting: The Email Program’s Equivalent of Flossing
For many marketers, email testing can be considered the equivalent of flossing. When someone asks if you’re doing it, you say yes (even if you’re not). Why? You know it’s beneficial, it delivers...
View Article5 Signs You Don’t Have an Email Strategy
As a Professional Services organization, my team is called upon to help solve a variety of email marketing challenges. A missing email strategy is one of the most common, and perhaps the one that...
View Article4 Ways to Prepare for the Future of the Inbox
In case you haven’t noticed, the inbox is changing. Once, the inbox was…a box: a digital version of a mailbox and a mostly static place to send and receive messages. That’s so 2010. The inbox of 2014...
View ArticleSummertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season
Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their email ROI?Like most people, when I think about...
View ArticleDon’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints
With last week’s release of the iPhone 6 and a preview of the Apple Watch, there’s no doubt these products will be at the top of many holiday wish lists this year, next year and beyond. Interestingly,...
View ArticleAsk These Questions – Now – to Reshape Your Email Strategy in 2015
Thinking about 2015 when you’re still gearing up for the 2014 holiday shopping season may seem premature. However, it’s actually an ideal time to plan for next year. Use the relative calm before the...
View ArticleAbandonment = Opportunity: Five Tips to Boost Remarketing Revenue
With the holiday season fast approaching, the countdown timer ticking toward Black Friday and Cyber Monday and visions of overflowing online shopping carts dancing in many email marketers’ heads, I...
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